Glens Falls, NY – ECHL Commissioner Brian McKenna announced today that the Adirondack Thunder, ECHL affiliate of the Calgary Flames, will host the 2017 CCM/ECHL All-Star Classic at the Glens Falls Civic Center, to be held on January 18, 2017 at 7:00 p.m. All-Star Classic festivities will run from Tuesday, January 17 through Thursday, January 19. 
Adirondack was selected to host the All-Star Classic by the ECHL at the 2015 ECHL Board of Governors meeting in Dallas, TX on Wednesday, September 16, 2015. An All-Star Classic comes to Glens Falls for the first time at the ECHL level and the second time in the 34-year history of professional hockey at the Glens Falls Civic Center, with the Civic Center and Adirondack Frostbite having hosted the 2005 UHL All-Star Game on January 24, 2005 in front of a sellout crowd. 
“The CCM/ECHL All-Star Classic will be the showcase event for the 2016-17 Season,” ECHL Commissioner Brian McKenna said.  “Glens Falls and the Adirondack Region has a great hockey tradition and we are proud to bring the game and surrounding events to the area as a celebration of hockey in January 2017.”
The event will consist of the Fan Fest on Tuesday, January 17 at 6:00 p.m., followed by the Hall of Fame luncheon on Wednesday, January 18 at noon, the 2017 CCM/ECHL All-Star Game and Skills Competition at 7:00 p.m. and the Taste of Downtown following the game. The annual Midseason showcase is attended by representatives from the National Hockey League and the American Hockey League and it has produced more than 60 players who have gone on to play in the NHL, including 45 since 2002 when the format was changed to feature younger prospects. The past 10 ECHL All-Star Games have generated more than $1 million each for the local economy as guests, players, coaches and fans occupy hundreds of hotel rooms and spend three days in the host city. The 2017 All-Star festivities will also include the official induction ceremony and luncheon for the 10th class of the ECHL Hall of Fame on Wednesday, January 18.
“The entire Adirondack Thunder organization is thrilled to have earned the privilege of hosting this prestigious event for the enjoyment of our local fans and sponsors and to be able to shine a spotlight on Glens Falls and the Adirondack region for millions of television viewers throughout North America,” Adirondack Thunder President Brian Petrovek said. “We’re particularly grateful for the generous support provided by the event’s title sponsor, CCM and by our partner, I Love NY, which will make this event possible. This is truly an exciting and unique opportunity for two generations of loyal supporters to celebrate 35 years of professional hockey at the Glens Falls Civic Center during our 2016-17 ECHL season.”
CCM, which has a rich history of equipping the best hockey players in the world, is the title sponsor of the 2017 All-Star Classic and has had a relationship with the ECHL’s All-Star property since the 2009-10 season. CCM signed Hall of Fame legend King Clancy in 1936 as its first official spokesman. Since then, CCM has been represented by a list of hockey legends including Paul Henderson, Darryl Sittler, Mark Messier, and current NHL superstars such as Carey Price, Sidney Crosby, Pavel Datsyuk, John Tavares and Connor McDavid. With the help of constant research and product testing by the best hockey players in the world, CCM has built products from the inside out – high-quality, intuitive equipment that becomes an extension of the athletes themselves.
“We are thrilled to be the title sponsor of the 2017 All-Star Classic,” JC Bergeron, Director of Sports Marketing at CCM Hockey said.  “This event is the perfect stage to showcase the talent of ECHL players all while bringing together the local hockey community. We feel privileged to be a part of it.”
The Adirondack Thunder, in partnership with I LOVE NEW YORK, will put the spotlight on Upstate and leverage the ECHL hockey fan network to invite hockey enthusiasts and travelers to the All \-Star Classic in Glens Falls in 2017. Through this partnership, the All-Star Classic and the 11 unique vacation regions found throughout New York State will be promoted on in-ice branding and other visuals in the arena, through radio and television spots, and other marketing efforts.
“We are excited to welcome the CCM/ECHL All Star Classic to Upstate New York in 2017 and to offer yet another reason for residents and tourists to visit the state’s Adirondack Region,” Empire State Development President, CEO & Commissioner Howard Zemsky said. “We look forward to inviting travelers and hockey enthusiasts from all over to witness some of the best competition the sport has to offer. Congratulations to Adirondack Thunder for securing the host venue for the All-Star Classic in Upstate New York.”
At today’s press conference, the official logo of the 2017 CCM/ECHL All-Star Classic was displayed, created by Black Dog Designs, a local branding and advertising company. The event logo will be integrated into All-Star Classic platforms leading up to the event in 2017. 
Ticket information and availability, along with sponsorship opportunities, will be announced at a later date. Adirondack Thunder season ticket holders and sponsors for the 2016-17 season will have priority prior to public sale. For all the up-to-date information on the 2017 CCM/ECHL All-Star Classic, visit ECHLThunder.com/2017_All_Star_Classic. 
2017 CCM/ECHL All-Star Classic FAQ's
Q: What are the dates?
A: The 2017 CCM/ECHL All-Star Classic will take place on Tuesday, January 16 (Fan Fest @ 6 p.m.) and Wednesday, January 17 (Morning Skate and Photo Session with both Teams, Hall of Fame Luncheon at Noon  at the Fort William Henry Hotel), Game and Skills Competition at 7:00 p.m. at the Glens Falls Civic Center and Post Game/Skills Taste of Downtown Celebration. 
Q: How much are tickets?
A: Tickets will cost $35, plus a $3 Glens Falls Civic Center facility fee and sales tax, for a total of $40 per ticket. If the fixed seating capacity of the Civic Center (4,796) is filled, standing room tickets will be sold at $20 apiece, plus the $3 Glens Falls Civic Center facility fee and sales tax for a total of $24.40.
Q: When do tickets go on-sale?
A: Adirondack Thunder season ticket holders and corporate partners have a priority on All-Star seats and can buy their All-Star Classic tickets now by contacting the Thunder front office. Tickets will go on-sale to the general public in October 2016. 
Q: Are sponsorships available?
A: Yes. Sponsorships for the All-Star Classic are available by contacting Cameron Close, Assistant Director, Corporate Sales & Broadcasting, at 518-480-3355 x307 or by email atcclose@echlthunder.com.
Q: What will be the format of the game?
A: Full details on formatting of the 2017 CCM/ECHL All-Star Game and Skills Competition will be announced at a later date.
Q: When are the Fan Fest and Hall of Fame Luncheon?
A: The 2017 CCM/ECHL All-Star Classic Fan Fest and VIP Party will be held on Tuesday, January 16 at 6:00 p.m. at the Fort William Henry Hotel. The Hall of Fame Luncheon will be held on Wednesday, January 17 at noon, also at the Fort William Henry. The Fan Fest will cost $10 for admission, while the Hall of Fame Luncheon is $300 for a table of 10. Tickets are currently on-sale to Thunder Season Ticket Holders and will go on sale to the general public in October 2016. 
Q: Will there be merchandise for the All-Star Classic? Where / when can I buy it?
A: Yes, there will be a specific line of Official CCM/ECHL All-Star Classic merchandise, along with an Official Souvenir Program. All-Star Classic merchandise will be available at the Adirondack Thunder team store and on-line. A launch date for merchandise sales will be announced at a later date.
Q: Are there hotel rooms available in the area for the event? 
A: The following hotels are affiliated with the event and will offer special, All-Star rates:
Participating Hotels
Fort William Henry Hotel - Lake George, NY - Official Host Hotel
Marriott Courtyard - Lake George, NY
Quality Inn - Lake George, NY
Surfside On The Lake - Lake George, NY
Great Escape Lodge - Queensbury, NY
Ramada Inn - Queensbury, NY
Q: Will the event be on TV?
A: Yes. The CCM/ECHL All-Star Classic will be carried nationally, regionally and locally by a number of regional cable sports television networks. The 2015 CCM/ECHL All-Star Classic in Orlando was broadcast to over 85 million homes in 23 states. 
Q: What access will media have to the event?
A: The Glens Falls Civic Center has a 26-seat press area to accommodate media, as well as off-ice officials. The Thunder will also provide overflow spaces as needed, to accommodate additional media members. To inquire about media access to the game, skills competition or other All-Star Classic events, please contact Zach Dooley, Director, Communications & Community Relations at 518-480-3355 x306 or by email at zdooley@echlthunder.com

About the Thunder

The Adirondack Thunder are the proud ECHL affiliate of the NHL's Calgary Flames and begin their 2016-17 season on October 22, 2016 at the Glens Falls Civic Center. The Thunder enter their second season of ECHL play, following an inaugural season that saw the team advance to the second round of the Kelly Cup Playoffs, the first time since 1994 that an Adirondack team won a playoff series. 

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Glens Falls Civic Center
Adirondack Thunder
1 Civic Center Plaza
Glens Falls, NY 12801